The world of video games is rapidly expanding, encompassing not only gaming consoles and accessories, but also innovative technological applications. In Thailand, where gambling is a well-established tradition, the gambling industry continues to exert a significant influence on the nation's gaming sector. In this article, we will explore how the concept of "gambling" and its derogatory term "whales" permeates the video game market in Thailand, highlighting their effects on both players and the industry as a whole. We will also delve into the potential of a regulated gambling industry to help foster a healthy and sustainable video gaming environment. The term "whale," commonly used in the casino industry, refers to a high-roller who is willing to spend an extraordinary amount of money on gambling. For the video game industry, this label serves as a reminder of the power and influence these players hold within the market. In Thailand, where gambling holds a central place within its culture, "whales" can be particularly consequential in driving revenue and growth in the video gaming space. The adoption of the term "whales" in Thailand's gaming industry not only reflects the significant role that gambling plays in the local market, but also highlights the parallels between the two industries. The influence of gambling within the world of video games goes beyond the mere mention of "whales." As the industry matures and expands, the integration of in-game purchases, loot boxes, and other forms of monetization continues to grow in popularity. These features, while enticing for developers, have also attracted the attention of regulators concerned with fairness, player welfare, and potential gambling-related problems. As a result, the United Kingdom Gambling Commission launched an investigation on the prevalence of dark patterns and loot boxes in video games. In the ever-evolving gaming landscape, the challenge lies in determining the boundaries between entertainment and gambling. The gaming industry has been struggling to find a balance between offering engaging content and ensuring that the gaming experience remains fair, transparent, and enjoyable for all players. On one hand, the integration of gamification elements such as loot boxes and in-game purchases can contribute to a more immersive experience. On the other hand, these features may create an uneven playing field, potentially exploiting vulnerable players. As Thailand's video game industry continues to expand, responsible gambling measures can help ensure a sustainable environment for both players and developers. By adopting practices like age restrictions and appropriate content guidelines, and by fostering open dialogues between developers, regulators, and players, the video gaming industry in Thailand can continue to flourish, both in terms of revenue and the experience it offers to its participants. In conclusion, the integration of the casino term "whales" and the influence of gambling within the world of video games in Thailand demonstrate both the potential and the challenges the industry will face in the future. A comprehensive understanding of the concept of "whales" and various gambling techniques will be decisive in helping the industry maintain a balance between monetization and fairness, thereby ensuring a sustainable and enjoyable gaming experience for players in Thailand and around the world.